World painted pink for breast cancer awareness

Rachel Brauer, Staff Writer

Pink RibbonBy Staff Writer: Rachel Brauer

October was Breast Cancer Awareness month. The year of 2013 was very successful in raising awareness of the disease, as everyone from around the world took part in the event.

The NFL is one of the few illustrious supporters of the cause. Throughout the entire month of October, NFL games featured pink game day apparel: pink ribbon stencils, footballs, and coins. These were all proudly sported by the coaches, players, and referees.

Danica Patrick, a NASCAR racer, ditched her infamous green GoDaddy No. 10 for a pink design in each of the four races she had participated in October.  Patrick also collaborated with Public Interest Registry to help market the purchases made from Patrick’s merchandise stand to be sent as donations to the National Breast Cancer Foundation.

Many businesses also took part in the fight to end breast cancer. Hooters collected profits from three specific drinks purchased along with donations. Tommy Hilfiger released a limited edition handbag, with all purchase proceeds going to Breast Health International.

Throughout the world, political institutions glowed pink for the millions of families who had lost their loved ones to the battle.  The Tokyo Tower and the Tokyo Sky Tree painted the sky pink all month. The Buckingham Palace, the White House, and Barcelona City Hall also participated in the glow.

This year, Michigan has contributed to the cause, and has raised $2.7 million in the three day walk for the cure, teaming with the Susan B. Komen foundation.

Breast Cancer Awareness month affects people all around the world and, in a strong way, has brought them all together as well.